Lucky Brand
Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in
premium denim, Americana and self-expression, our brand is for the free-
thinkers and the optimists who don't take life too seriously. For those who
say, "take-me-as-I-am. Or don't. It's cool."
In the beginning we experimented with vintage jeans, remixing the classic to
create something new. Now we make denim AND lifestyle wares. Call it
eclectic Americana for all. Our products portray personality through perfectly
imperfect, often American heritage inspired details that bring levity to any
look, or situation.
Lucky Brand brings The Luckening - that sweet thing that happens during a
blah day that reminds you there's always a lighter view. We know great fitting
jeans won't change your life, but maybe they can make you feel a little luckier.
premium denim, Americana and self-expression, our brand is for the free-
thinkers and the optimists who don't take life too seriously. For those who
say, "take-me-as-I-am. Or don't. It's cool."
In the beginning we experimented with vintage jeans, remixing the classic to
create something new. Now we make denim AND lifestyle wares. Call it
eclectic Americana for all. Our products portray personality through perfectly
imperfect, often American heritage inspired details that bring levity to any
look, or situation.
Lucky Brand brings The Luckening - that sweet thing that happens during a
blah day that reminds you there's always a lighter view. We know great fitting
jeans won't change your life, but maybe they can make you feel a little luckier.
